Social Media Goals: Why do you need these?

Social Media Goals: Why do you need these?

Before we discuss about what we mean by social media goals and why we need these, we need to get clarity on social media objectives. Are you wondering how social media goals are different from social media objectives? If you do, I don’t blame you for the same. In...
Social Media Audit: Why Should You Care About It?

Social Media Audit: Why Should You Care About It?

Are you someone who is trying to figure out the effectiveness of your firm’s existing social media efforts? Do you feel that your brand is doing nothing but imitating competitors’ social media posts in the absence of a concrete social strategy and that there is an...